Discussion Perspective Of Change Managementâ€Myassignmenthelp.Com

Question: Talk About The Discussion Perspective Of Change Management? Answer: Presentation: The achievement of an organization or a business association relies upon an enormous number of angles. These angles will cover a wide number of issues which would not cover the activity the executives of the business. In this unique circumstance, we can refer to the case of ANZ as gave for the situation study. Alluding to the contextual analysis, it very well may be discovered that the thought of the center tasks of any organization gets auxiliary thought of significance. There are an enormous number of different things which is liable for the achievement of an organization. The genuine business sort of the organization would give off an impression of being of lesser significant angle which must be given any consideration for making its due progress and strength. It appears that different aspects of the organization like the association culture, the understudy al chain of importance framework and the working society are increasingly significant traits which must be treated with great ness. These are the perspectives that can assist the organization with bringing accomplishment in the long run(Aihi, 2011). This is the thing that has been refered to for the situation investigation of ANZ, one of the most presumed and significant money related organizations of the nation. The primary theme manages the part of progress the executives. The case neatly alludes to the different hierarchical changes that have been brought into the establishment of ANZ which helped the organization to carry accomplishment to the workers and the administration of the organization. The current conversation will be evaluative examination of the contextual analysis of ANZ and we will investigate the different angles and the characteristics that have been displayed by the case of the ANZ according to case study(Sohail, 2011). About the Case Study: The contextual investigation shows the portrayal of the head budgetary association of Australia and New Zealand ANZ. This is a financial establishment which is one of the most well known names of the cutting edge times. This is a foundation which has seen the intense occasions of the world financial crisis(Anz, 2016). Like the greater part of its different companions who had fallen as casualty to the cruel circumstance, ANZ has been an establishment which had performed well for itself and its partners, even in the most difficult occasions. The contextual analysis plainly uncovers the way that ANZ, being one of the head monetary organizations of the cutting edge time, is an organization which figured out how to make benefit in any event, during the time of the financial crunch which had hit the whole world before the finish of 2009(Brooks Cubero, 2012). In this unique circumstance, it is seen that this contextual investigation has considered the historical backdrop of the firm named A NZ. An investigate the past of the organization has happened to uncover the way that ANZ, despite the fact that, is one of the best banks of the current occasions, had not comparable reputation, in the previous years. This is a similar organization which was happened to be tormented by an enormous number of issues. The inward frameworks of the bank were disturbing with its interior issues and the impact of the equivalent could be seen on the whole business and its different possibilities. The circumstance uncovered that soon the administration of the bank acquired a few changes its administration and the initiative quality. With the presentation of the new CEO into the organization, a significant change has been started inside the inward levels of the company(Colombo, 2014). The contextual investigation is, indeed, a fine record of the progressions which had been brought into the bank of ANZ. The different advantages which were found into the bank not long after the progressions made us ignore the different systems and the plans which had been utilized for change the executives. The contextual analysis obviously uncovers the way that the organization culture and the authoritative inner settings are the absolute most significant angles which can bring the accomplishment for any organization. Anyway the whole plan isn't as straightforward as that. Truth be told in this unique situation, we see that an enormous number of contemplations are there. Every single one of them happens to be significant and requires a cautious consideration. To make reference to a couple to make an organization fruitful, the workers of the organization must get the perfect measure of preparing and should likewise be furnished with legitimate administration quality. Administration is something which must be maintained a strategic distance from for better supportable outcome. This is one of the highlights which can have negative effect on the way of life of the organization with the mind of the workers. The pioneers and the general workers both are significant for the organization, Hence an appropriate direction to the representatives is required which should be possible through normal direction. This additionally pulls in standard procedure of execution evaluation. Again the part of the corporate social duty plans happens to be significant for any organization. This is probably the most ideal courses through which the acknowledgment of the brand could be improved in the market. The cases investigation of ANZ is an extraordinary model which unmistakably demonstrates at the way that for proceeded with accomplishment of any organization, there are enormous quantities of things which must be considered for(Pressreader, 2009). Discoveries: The contextual investigation of ANZ is one which gives us an incredible understanding into the cutting edge effective corporate substances. From the outset, we see that each of the corporate or the business associations happens to concentrate on a solitary stream of business. This could be a business of assembling of items or administrations as center region of activity. In both the unique circumstance, we will feel that the achievement of the brand will rely upon the reality of how the business can be completed with their center business and how well would they be able to build up their center competency. Anyway a more critical glance at the contextual investigation of ANZ has refuted this idea as. It very well may be said from the given contextual investigation that the component of the focal business of the organization is one of the lesser significant viewpoints that can bring organization achievement in the advanced occasions. There is a tremendous assortment of angles which mus t be borne as a primary concern when any association needs to achieve achievement. Again it has been seen that change is one of the most significant angles which must be brought out in an organization if the organization needs to continue the opposition of the market and the market rivalry for longer span. Change is an angle which must come in the mentality of the organization its kin, the administration, the provider and the representatives. A component of progress can get certain newness an organization. Indeed, as specialists have given that a decent and creating organization or association will be one that would be continually assessing it so as to guarantee that it can concoct better thoughts for what's to come. This is presumably the main way which an organization can follow to advance and developing at all purposes of time. This is the main way that an organization can bring consistent advancement which is so significant for the organizations of the ongoing time frame so as to demonstrate manageability in the serious market. The current contextual analysis of ANZ is an eye opener. The case investigations numerous contemplations which are to be considered by the administration and furthermore the workers of the organization. Being acceptable at the center abilities of the organization as agreeable isn't right in this angle. In the current situation, it is seen that the component of the general organization mood and working for the improvement of the work culture with the inward foundation of the organization happens to be significantly more significant. The workers of the organization must be treated with a great deal of care and concern. The workers must be associated with the different operational procedure of the organization and they should be instructed to take more duties. In this specific situation, it is additionally seen that the pioneers of the organization can assume a vey significant job. The need of the circumstance is to prepare the regular workers alongside the improved degree of preparing for the pioneers and the supervisors for better liberation of their alloted occupations. After all it is the pioneers and the directors of the organization who are answerable for propelling and controlling general workers of the association, thus the pioneers and the supervisors of the organization happen to be progressively significant. The representatives are likewise significant as is the procedure of their steady survey. The procedure of execution evaluation can be instrumental to improve the inspiration and the focal point of the workers. Every one of these endeavors are assembled to contribute for improved activities and usefulness of the workers of the organization. This is a component that happens to be significant for the achievement of the organization. Again we see that the outer picture of the organization can be significant. Change in the picture of the organization can likewise be brought through the different open plans and corporate social exercises. These are the projects which can make an organization increasingly adequate to the network. Every one of these focuses meet up to improve the business possibilities of the organization as was establishing the setting of the ANZ. Suggestions: An examination of the considered contextual investigation uncovers the way that a difference in the CEO of the organization prompted countless changes inside the bank which had secured practically all the parts of the bank. This was a change which had brought expected degree of required advantages for the bank considering in general circumstance and it additionally won that the different changes which have been acquired the ANZ bank had helped the bank to restore the soul and the way of life of business activities and elements of the bank. The resultant effect of every one of these progressions had been reflected in the improvement of business figures of the organization. Anyway in the current status of the bank a few proposals are made which would help the bank towards demonstrating their supportability of business in since a long time ago race to battle the opposition in the market and to have stable situation with steady development of the matter of the organization through execut ions. Improved enrollment: In this setting it could be included that the improvement of th

Pretend you dont see her Essay Example For Students

Imagine you dont see her Essay Mary Higgins Clark has conveyed to perusers the fifteenth of her smash hit suspensers. In thestarring job this time is Lacey Farrell, a major wheel realtor. Lacey sells extravagance apartment suites inNew York City and becomes companions with one of her customers, Isabelle Landi. Their conversationsare based on Isabelles little girl, who kicked the bucket a few years back in a fender bender; however,the mother is horrendously upset since she doesn't accept that it was a mishap. She isconvinced that the appropriate response lies in a diary that her little girl kept until she kicked the bucket. Because of hercuriosity, Isabelle is killed in her girls loft similarly as Lacey enters the front entryway. Assessment This tale was very elegantly composed and made them wonder who was behind the killings until the end. Mary Higgins Clark was truly adept at keeping this novel fascinating consistently so I needed to continue understanding it. The regions that I will assess are advancement of character, the improvement of tension, and the end. The character, Sandy Savarano, was mind boggling and was depicted well. The starting when he depicted the potential purchaser, Curtis Caldwell, was extremely sharp. He was not the slightest bit suspected to be a danger or destructive in any capacity. He at that point ended up being a very notable contract killer. Mary Higgins Clark made this character shrewd and made it so he could discover any person or thing he needed to. At that point, later in this novel he filled the role of an older man who should be Alices father. He got a great deal of data about Lacy from clueless companions and colleagues. In general, this character was one of my top picks s ince he was truly fascinating and you werent sure what he would do straightaway. The anticipation improvement was finished. In a few distinct minutes the anticipation continued for a few pages before something really occurred. For instance, in the section where Lacy went to converse with Mrs. Hoffman and Sandy was in her home. Clark put such a large number of expressive words in her composing that you could really envision what was happening. She went from the women hearing the means squeak, at that point ?they saw through the wooden rails in the steps his one all around finished shoe.? ? Lacys delicate and trembling hand got a handle on a paperweight the size of a baseball. She stood up, swung her arm back, and, as the professional killer she knew as Curtis Caldwell came into full view, tossed the paperweight with all the quality she could summon, at his chest.? He fell on the floor and dropped his firearm and the police came in to capture him before he could murder the ladies. Thi s occasion was only one of the numerous sensational minutes in this novel. The finish of this story was exceptionally unforeseen. I had no clue that Steve Abbott, a confided in partner of Jimmy Landis, was liable for the entirety of the killings and the horrendous experience that Lacy Farrell experienced. He was referenced all through the novel as a decent agent, a representative that everybody needed, and an appealing man that was never associated with any wrong-doing. This was a generally excellent decision to a very elegantly composed novel. In general, this novel was fascinating and flighty. It had the entirety of the significant components to make a story extraordinary, murder, secret, catastrophe, sentiment, and tension.

Mistakes to Avoid in E-Commerce

Mistakes to Avoid in E-Commerce Though it often seems simple to set up an online store and create a virtual business, there are several easy to make mistakes that many entrepreneurs fall prey to. © Shutterstock.com | Lucky BusinessIn this article we will look at 1) the importance of e-commerce design, 2) important considerations in e-commerce endeavors, and 3) mistakes to avoid.IMPORTANCE OF E-COMMERCE DESIGNE-commerce in Today’s WorldThe internet has provided a unique platform to communicate and do business with others. The online e-commerce experience provides speed, convenience and widespread access to products and buyers. All these aspects make it an important medium for both buyers and sellers.For these reasons, it is vital for any business to keep a focus on expanding its online business and make the best use of this option to expand and grow. For entrepreneurs and small business owners, it is especially vital because it offers a chance to do business with less overhead costs and investment.E-commerce Model BasicsE-commerce involves buying and selling on products and services through an electronic medium using an electronic payment system. Transactions can be busines s to business (B2B), Business to Consumer (B2C) or even Consumer to Consumer (C2C).Through online stores, customers can make purchases at any time during the day at their convenience. The website serves as a storefront with product displays, sales and promotions, order processing, payment and delivery. The experience is the same as a physical store except it is not bound by a specific time and there is less face to face interaction.As with physical stores, e-commerce merchants have the task of communicating with the customer to showcase their business and let the customer know what is being offered. There are several ways in which a merchant can market to a customer. Some of these methods include email, website banners, classified advertisements and blogs. It is vital for these businesses to build trust and strong relationships with clients, both potential and existing ones. This can be achieved through quality products, efficient service and dedicated customer care.E-commerce Model OptionsFor a company to achieve success in the world of e-commerce, there are several important factors to consider. The three basic pillars are:Brand Image: The company must ensure that nay e-commerce presence and activity is in keeping with the brand image of the business and its strategy.Align with Culture: Similar to the public facing brand, the company’s internal culture should also align with online presence. The company should conduct business in the online world the same way it does in the physical world.Align with Existing Channels: If the company does business already, any existing channels should be aligned with the online channels.Types of E-commerce SitesThere are several different ways in which e-commerce sites are structured and do business. Whatever the model selected, it needs to follow the above three considerations. In addition, there needs to be careful planning to ensure that the online experience is smooth and issue free.Some of these models are:Single Brand : A brand creates its unique online store and presence such as Louis Vuitton, Gap or Hermes.Marketplace: This is a virtual shopping mall where multiple brands and categories are available. Amazon, eBay, and Rakuten.com are examples of marketplaces.Vertical Marketplace: This is a marketplace which focuses on a specific segment of products such as Zappos and Zalando for shoes and Toys R us.Community Marketplace: This is a type of marketplace built around a lifestyle, s shared mindset or goal. Etsy, Craigslist or SkullCandy are examples of this.Crossover Stores: These are stores that are brick and click which means stores that have a strong physical as well as online presence. These include stores such as Target, Walmart, Crate and Barrel, and Barnes and Noble.Social Commerce: Often, e-commerce retailers set up a shop on Facebook or run promotional campaigns through different social media outlets.IMPORTANT CONSIDERATIONS IN E-COMMERCE ENDEAVORSIt is a common misconception that setting up an online business is a simple task and leads to quick results. This is not the case. The real challenge is to create the right website that highlights the product, identifies a need to meet and pulls in the right audience. The second challenge is to ensure that all logistical and fulfillment issues are anticipated and planned for. There are four basic things that every entrepreneur needs to consider before setting up an e-commerce site.Turn Your Idea Into A Niche: Chances are that most great ideas have been thought about by others as well. Rather than attempt to enter a competitive or saturated market, it is a good idea to consider if the idea can be converted to serve a niche market. This makes it easier to differentiate and stand out from the crowd.Test Your Idea: Sometimes, before launching on a bigger scale with more inventory and setup costs, it is a good idea to do a test run. A good way of doing this is to setup a blog and try to generate traffic and interest. This will h elp gauge customer reaction and demand, as well as help through teething issues associated with selling a particular product.Understand Search Engine Optimization: For e-commerce sites, SEO can make the difference between high traffic and very few site visitors. A bulk of visitors to the site are driven through search engines and for this there needs to be an understanding and correct usage of SEO techniques and tactics. There is a right way of using SEO which will lead to interested and returning customers and a wrong way which will lead to search engine oblivion. A good SEO program should:     Create content that is linkable     Write guest posts for other relevant blogs to direct traffic to your site     Become active in relevant forums to keep updated in your area as well as to get links from your posts.Research the Right Platform for Your Business: These days, most people can learn to setup their own shop without the help of developers or a lot of monetary investment. With some time and patience, the chosen system can be learned easily. There are many choices available however and the decision to place products for sale through one of these needs to be made very carefully. Migrating to a new one can be a difficult task so choosing the right one to begin with becomes extremely vital.MISTAKES TO AVOIDBusiness MistakesAlthough it appears that online selling is now an established phenomenon, the business model is still in the process of refinement. Everything about an online store is not the same as that of a physical store and these differences need to be understood and addressed carefully. Some common mistakes made by e-commerce store owners include:Treating An Online Store The Same As A Physical Store: If an e-commerce site is an addition to a physical store, it is important to build this new store from the ground up and not merely make an attempt to replicate it as-is from the existing store. Often, popular items sold in store will be different from items that become popular online. There are also different methods and techniques to attract and retain customers and convert to sales.Not Giving Customer Service its Due Importance: Given the detached nature of an online store, it becomes absolutely necessary to create excellent, reliable and effective customer service to help customers out in case of a problem or a confusion. This allows the business to add a personal touch to the online operation.Remaining Anonymous: Rather than buy from a faceless store, customers who shop online often want to be able to see who is running the business. This personal story and a face allow the customers to relate to a store or its products and this in turn fosters loyalty and possibly return customers.Complicated Checkout Processes: Vital to the online experience is the shopping cart or checkout process. There needs to be an easy way for people to complete their purchase with multiple payment options and fewer steps.Confused Product Mix: Since there are seldom space constraints in an online store, a store owner may be tempted to offer a varied and complicated mix of products. Instead of focusing on too many things, it is a better idea to build value within a niche category.Lack of Strong Website Content: Though there may be a tendency to think that the product speaks for itself, this is a misconception. A well written product description may be what directs a customer to the website and what convinces them to actually buy. Every word counts and often it may be a good idea to hire a professional to develop sound, SEO strong content for the website.Stagnant Products or Content: Once a website has been developed, it needs constant attention and cannot be ignored. New items need to be added, out of stock things need to be removed and special holiday sales and promotions required to keep the content relevant. An accompanying blog that features related posts is a good way of keeping the website interesting and alive.Lack of Marketing : Beyond a good website and SEO, a site owner will need to focus on the right marketing and promotion tools to reach the right audience at the right time. This needs to be an ongoing activity because lots of traffic to the site will be meaningless unless it is the intended audience.Inefficient Delivery and Fulfillment: A key aspect of e-commerce is the fulfillment. It is not as simple as putting an item in a box and sending it on. Instead, every aspect from the packaging, insurance, mode of transport and delivery time need to be taken into account. Customers expect the shortest possible delivery times and reliable service and this process needs to be fine-tuned to avoid dissatisfied customers. Common Small Business MistakesWith small businesses, there is the possibility that the business owner is attempting to fill most of the roles themselves. In this case, there is often a chance for certain mistakes to be made. Some of these include:Poor Website Design: A business owner may not b e well versed in website design and as a result a poorly designed website may mean a lack of sales and traffic.Lack of Contact Information: There is a tendency for small businesses to leave off contact information. This is a grave mistake and may put off many would-be customers.Lack of Metrics: There may be less time for a business owner to focus on metrics for their business and the website. This means that the owner will not be able to measure performance and understand customer needs and trends.Poor SEO: Often, search engine optimization may not be focused on as much as is needed. Or the website may not be update as regularly as needed to keep it relevant during searches.Lack of Social Media Linkage: In the current internet age, linking e-commerce sites to related social media presence is a vital component of the business model. Successful site owners build up a presence and personality through social media and use this to drive traffic to their stores.Lack of Mobile Optimization : Increasingly, a large number of people are using smartphones to log onto the internet. This is why it becomes necessary to ensure that the website is optimized for viewing on a handheld device such as a phone or a tablet.Lack of IT Support: A site owner may not be a tech savvy person and this means that when it comes to bugs, errors and security threats, the website may be vulnerable and exposed. Website Design MistakesThere are some common website design mistakes that many businesses make. These mistakes are not exclusive to small businesses but are often seen in bigger stores as well. Seemingly obvious, these mistakes can cost a business and cause lost revenue.Design Layout to Encourage Further Shopping: In a bricks-and-mortar store, there is significant cost associated with construction. As a result, there is more attention paid to layout and design than in an online store. This is a costly mistake. In a physical grocery store for example, there are small items placed at or nea r checkout that are often added to purchases ensuring that a customer buys more than they intended. The importance is store layout is highlighted by this aspect and can be remedied by understanding customer buying behavior and interests. Related items and ‘things you may like’ are a good way of achieving this.Complicated Checkout: It is, unfortunately, fairly common for online stores to make customers go through long and complicated steps to complete their order once items have been added to the cart. If a customer is showing a serious intent to purchase, the rest of the process should be as smooth as possible to make the experience painless and enjoyable. Multiple payment options are also necessary to facilitate customers.Required Registration: Relating to the checkout issue, online stores often force people to sign up for an account before they can complete their order. From a customer’s perspective, this is another complication in the way of order placement. The business sh ould prioritize the customer and sale over recording customer information. A solution is to offer the customer an option to save their information to help other future purchases go smoothly and efficiently.Too Much Focus on Conversion Rates: Though an important indicator of success, businesses often make the mistake of overlooking wider implications for the financial health of the store in a bid to increase conversion rates. Average order value is another important metric that can help assess conversion rate and any attempt to tweak should result in optimization for both of these areas.Poorly Designed Site Search Function: Often, a customer may be after a specific item and would like to speed up the process by searching for it directly through a search bar. This is why a functioning search engine with filters is a necessary feature for a website. Along with filters, there should be options to refine and sort results according to criteria such as newest, priced low to high, priced hi gh to low or popular items.Inadequate Images: Product images are a key characteristic of any online store. Since customers cannot experience the product, they need to be able to clearly see it in a well taken photo. They should also have the option of viewing from different angles, zooming in to specific areas and possibly see the item in use in photos.Incomplete Shipping Information: All shipping costs should be communicated to the customer at the time of purchase and checkout. There should be no hidden costs or costs to be communicated at a later time. If there is uncertainty, then a flat rate can be applied that covers any changes to the cost.Missing Store Policies: Any shipping policies, return and exchange policies or frequently asked questions should be mentioned clearly and in detail to avoid any confusion.

Mistakes to Avoid in E-Commerce

Mistakes to Avoid in E-Commerce Though it often seems simple to set up an online store and create a virtual business, there are several easy to make mistakes that many entrepreneurs fall prey to. © Shutterstock.com | Lucky BusinessIn this article we will look at 1) the importance of e-commerce design, 2) important considerations in e-commerce endeavors, and 3) mistakes to avoid.IMPORTANCE OF E-COMMERCE DESIGNE-commerce in Today’s WorldThe internet has provided a unique platform to communicate and do business with others. The online e-commerce experience provides speed, convenience and widespread access to products and buyers. All these aspects make it an important medium for both buyers and sellers.For these reasons, it is vital for any business to keep a focus on expanding its online business and make the best use of this option to expand and grow. For entrepreneurs and small business owners, it is especially vital because it offers a chance to do business with less overhead costs and investment.E-commerce Model BasicsE-commerce involves buying and selling on products and services through an electronic medium using an electronic payment system. Transactions can be busines s to business (B2B), Business to Consumer (B2C) or even Consumer to Consumer (C2C).Through online stores, customers can make purchases at any time during the day at their convenience. The website serves as a storefront with product displays, sales and promotions, order processing, payment and delivery. The experience is the same as a physical store except it is not bound by a specific time and there is less face to face interaction.As with physical stores, e-commerce merchants have the task of communicating with the customer to showcase their business and let the customer know what is being offered. There are several ways in which a merchant can market to a customer. Some of these methods include email, website banners, classified advertisements and blogs. It is vital for these businesses to build trust and strong relationships with clients, both potential and existing ones. This can be achieved through quality products, efficient service and dedicated customer care.E-commerce Model OptionsFor a company to achieve success in the world of e-commerce, there are several important factors to consider. The three basic pillars are:Brand Image: The company must ensure that nay e-commerce presence and activity is in keeping with the brand image of the business and its strategy.Align with Culture: Similar to the public facing brand, the company’s internal culture should also align with online presence. The company should conduct business in the online world the same way it does in the physical world.Align with Existing Channels: If the company does business already, any existing channels should be aligned with the online channels.Types of E-commerce SitesThere are several different ways in which e-commerce sites are structured and do business. Whatever the model selected, it needs to follow the above three considerations. In addition, there needs to be careful planning to ensure that the online experience is smooth and issue free.Some of these models are:Single Brand : A brand creates its unique online store and presence such as Louis Vuitton, Gap or Hermes.Marketplace: This is a virtual shopping mall where multiple brands and categories are available. Amazon, eBay, and Rakuten.com are examples of marketplaces.Vertical Marketplace: This is a marketplace which focuses on a specific segment of products such as Zappos and Zalando for shoes and Toys R us.Community Marketplace: This is a type of marketplace built around a lifestyle, s shared mindset or goal. Etsy, Craigslist or SkullCandy are examples of this.Crossover Stores: These are stores that are brick and click which means stores that have a strong physical as well as online presence. These include stores such as Target, Walmart, Crate and Barrel, and Barnes and Noble.Social Commerce: Often, e-commerce retailers set up a shop on Facebook or run promotional campaigns through different social media outlets.IMPORTANT CONSIDERATIONS IN E-COMMERCE ENDEAVORSIt is a common misconception that setting up an online business is a simple task and leads to quick results. This is not the case. The real challenge is to create the right website that highlights the product, identifies a need to meet and pulls in the right audience. The second challenge is to ensure that all logistical and fulfillment issues are anticipated and planned for. There are four basic things that every entrepreneur needs to consider before setting up an e-commerce site.Turn Your Idea Into A Niche: Chances are that most great ideas have been thought about by others as well. Rather than attempt to enter a competitive or saturated market, it is a good idea to consider if the idea can be converted to serve a niche market. This makes it easier to differentiate and stand out from the crowd.Test Your Idea: Sometimes, before launching on a bigger scale with more inventory and setup costs, it is a good idea to do a test run. A good way of doing this is to setup a blog and try to generate traffic and interest. This will h elp gauge customer reaction and demand, as well as help through teething issues associated with selling a particular product.Understand Search Engine Optimization: For e-commerce sites, SEO can make the difference between high traffic and very few site visitors. A bulk of visitors to the site are driven through search engines and for this there needs to be an understanding and correct usage of SEO techniques and tactics. There is a right way of using SEO which will lead to interested and returning customers and a wrong way which will lead to search engine oblivion. A good SEO program should:     Create content that is linkable     Write guest posts for other relevant blogs to direct traffic to your site     Become active in relevant forums to keep updated in your area as well as to get links from your posts.Research the Right Platform for Your Business: These days, most people can learn to setup their own shop without the help of developers or a lot of monetary investment. With some time and patience, the chosen system can be learned easily. There are many choices available however and the decision to place products for sale through one of these needs to be made very carefully. Migrating to a new one can be a difficult task so choosing the right one to begin with becomes extremely vital.MISTAKES TO AVOIDBusiness MistakesAlthough it appears that online selling is now an established phenomenon, the business model is still in the process of refinement. Everything about an online store is not the same as that of a physical store and these differences need to be understood and addressed carefully. Some common mistakes made by e-commerce store owners include:Treating An Online Store The Same As A Physical Store: If an e-commerce site is an addition to a physical store, it is important to build this new store from the ground up and not merely make an attempt to replicate it as-is from the existing store. Often, popular items sold in store will be different from items that become popular online. There are also different methods and techniques to attract and retain customers and convert to sales.Not Giving Customer Service its Due Importance: Given the detached nature of an online store, it becomes absolutely necessary to create excellent, reliable and effective customer service to help customers out in case of a problem or a confusion. This allows the business to add a personal touch to the online operation.Remaining Anonymous: Rather than buy from a faceless store, customers who shop online often want to be able to see who is running the business. This personal story and a face allow the customers to relate to a store or its products and this in turn fosters loyalty and possibly return customers.Complicated Checkout Processes: Vital to the online experience is the shopping cart or checkout process. There needs to be an easy way for people to complete their purchase with multiple payment options and fewer steps.Confused Product Mix: Since there are seldom space constraints in an online store, a store owner may be tempted to offer a varied and complicated mix of products. Instead of focusing on too many things, it is a better idea to build value within a niche category.Lack of Strong Website Content: Though there may be a tendency to think that the product speaks for itself, this is a misconception. A well written product description may be what directs a customer to the website and what convinces them to actually buy. Every word counts and often it may be a good idea to hire a professional to develop sound, SEO strong content for the website.Stagnant Products or Content: Once a website has been developed, it needs constant attention and cannot be ignored. New items need to be added, out of stock things need to be removed and special holiday sales and promotions required to keep the content relevant. An accompanying blog that features related posts is a good way of keeping the website interesting and alive.Lack of Marketing : Beyond a good website and SEO, a site owner will need to focus on the right marketing and promotion tools to reach the right audience at the right time. This needs to be an ongoing activity because lots of traffic to the site will be meaningless unless it is the intended audience.Inefficient Delivery and Fulfillment: A key aspect of e-commerce is the fulfillment. It is not as simple as putting an item in a box and sending it on. Instead, every aspect from the packaging, insurance, mode of transport and delivery time need to be taken into account. Customers expect the shortest possible delivery times and reliable service and this process needs to be fine-tuned to avoid dissatisfied customers. Common Small Business MistakesWith small businesses, there is the possibility that the business owner is attempting to fill most of the roles themselves. In this case, there is often a chance for certain mistakes to be made. Some of these include:Poor Website Design: A business owner may not b e well versed in website design and as a result a poorly designed website may mean a lack of sales and traffic.Lack of Contact Information: There is a tendency for small businesses to leave off contact information. This is a grave mistake and may put off many would-be customers.Lack of Metrics: There may be less time for a business owner to focus on metrics for their business and the website. This means that the owner will not be able to measure performance and understand customer needs and trends.Poor SEO: Often, search engine optimization may not be focused on as much as is needed. Or the website may not be update as regularly as needed to keep it relevant during searches.Lack of Social Media Linkage: In the current internet age, linking e-commerce sites to related social media presence is a vital component of the business model. Successful site owners build up a presence and personality through social media and use this to drive traffic to their stores.Lack of Mobile Optimization : Increasingly, a large number of people are using smartphones to log onto the internet. This is why it becomes necessary to ensure that the website is optimized for viewing on a handheld device such as a phone or a tablet.Lack of IT Support: A site owner may not be a tech savvy person and this means that when it comes to bugs, errors and security threats, the website may be vulnerable and exposed. Website Design MistakesThere are some common website design mistakes that many businesses make. These mistakes are not exclusive to small businesses but are often seen in bigger stores as well. Seemingly obvious, these mistakes can cost a business and cause lost revenue.Design Layout to Encourage Further Shopping: In a bricks-and-mortar store, there is significant cost associated with construction. As a result, there is more attention paid to layout and design than in an online store. This is a costly mistake. In a physical grocery store for example, there are small items placed at or nea r checkout that are often added to purchases ensuring that a customer buys more than they intended. The importance is store layout is highlighted by this aspect and can be remedied by understanding customer buying behavior and interests. Related items and ‘things you may like’ are a good way of achieving this.Complicated Checkout: It is, unfortunately, fairly common for online stores to make customers go through long and complicated steps to complete their order once items have been added to the cart. If a customer is showing a serious intent to purchase, the rest of the process should be as smooth as possible to make the experience painless and enjoyable. Multiple payment options are also necessary to facilitate customers.Required Registration: Relating to the checkout issue, online stores often force people to sign up for an account before they can complete their order. From a customer’s perspective, this is another complication in the way of order placement. The business sh ould prioritize the customer and sale over recording customer information. A solution is to offer the customer an option to save their information to help other future purchases go smoothly and efficiently.Too Much Focus on Conversion Rates: Though an important indicator of success, businesses often make the mistake of overlooking wider implications for the financial health of the store in a bid to increase conversion rates. Average order value is another important metric that can help assess conversion rate and any attempt to tweak should result in optimization for both of these areas.Poorly Designed Site Search Function: Often, a customer may be after a specific item and would like to speed up the process by searching for it directly through a search bar. This is why a functioning search engine with filters is a necessary feature for a website. Along with filters, there should be options to refine and sort results according to criteria such as newest, priced low to high, priced hi gh to low or popular items.Inadequate Images: Product images are a key characteristic of any online store. Since customers cannot experience the product, they need to be able to clearly see it in a well taken photo. They should also have the option of viewing from different angles, zooming in to specific areas and possibly see the item in use in photos.Incomplete Shipping Information: All shipping costs should be communicated to the customer at the time of purchase and checkout. There should be no hidden costs or costs to be communicated at a later time. If there is uncertainty, then a flat rate can be applied that covers any changes to the cost.Missing Store Policies: Any shipping policies, return and exchange policies or frequently asked questions should be mentioned clearly and in detail to avoid any confusion.